Wilfred Menezes: Amazing Journey From a Simple Village to the ‘Corporate World’

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By Dr. Eugene DSouza
Bellevision Media Network

Udupi/Dubai, 14 Oct 2018: Success comes in the way of those who not only dream but also plan their future and work hard to realize their dream. Wilfred Menezes, son of Casmir Menezes and Late Mercine Menezes of Moodubelle who born on 26 August 1968, who has recently completed fifty years of his life is a fine  example of such an achievement. Coming from a simple family in a village, Wilfred acquired necessary educational qualification, planned his future and worked hard and built his own group of companies in Dubai under the flagship of Omnitec Group and expanded its operations in Middle East, Africa, India and in the South Asian countries.



Landed in Dubai, UAE on 24 April 1994 on an employment visa Wilfred was employed by a small company as a Sales Engineer selling gate automation products. Unlike any beginner in the gulf, he was earning a small salary but the job gave him great opportunity to learn a lot of new things and built him strong to handle the difficult situations successfully. After a year and half he managed to secure UAE driving license which was a major achievement of his life that gave him to excel further in his career. After working for 2 years, due to limited growth, he decided to move to a larger organization  and joined the Philips Distributor in Dubai in 1996 as Sales Manager - Projects for Philips Communication and Security systems to handle large projects – Specialized in Airports, Malls, Hotels, Residential/commercial developments, etc. where he served over 9 years and then moved to Omnitec to render his service to take the organization to the next level.


Today Omnitec Group which is headed by Wilfred Menezes as a Group CEO diversified its business activities in various fields in the region and has offices in Dubai, Abu Dhabi, Qatar and India including its distributors in few countries in the region. Omnitec Group of companies, activities specializes in design, development and manufacturing of Parking Equipment’s, providing turnkey low current solutions and Door Automation systems.



The parent company Omnitec Security Systems LLC, Dubai, UAE was established on 30 July 2000 with a total employee strength of three including Wilfred’s wife Reena Menezes. This company has been focusing on supply/installation/maintenance of barriers, gate automation and low current products in the UAE. Gradually, as the company grew, Wilfred decided to take the company to a new level and moved in the year June 2005 followed by Wilfred’s younger brother Ivan Rajesh Menezes who joined the organization in 2007 to strengthen the company and to add more specialization for the further growth of the group.


As a part of Omnitec Group expansion on 13 January 2008,company Head Office was relocated its head office to Ras Al Khor Industrial Area – II, Dubai, UAE to have a single integrated facility to accommodate all facilities under one roof. 


 On 1 November 2008, the Omnitec Group invested in India with its first Office Omnitec Systems India P. Ltd., at Udyog Vihar Phase – V, Gurgaon, Haryana followed by its branch offices in Ludhiana, Mumbai, Pune, Bangalore, Chennai and Cochin.


On 1 January 2014, the  Omnitec Systems Qatar WLL was  established in the state of Doha Qatar as an independent office of the Omnitec Group.


Panel speaker on Smart City, India conference on Mobility & Parking
Wilfred in Smart Parking & Mobility. He has been part of smart city conferences in India over the last 5 years




In order to be more innovative  and successful, the Omnitec Group decided to invest in 2015, acomplete new facility under the brand of CASS® (named after the nick name of Wilfred’s father CASMIR) which is specialized in design, development and manufacturing of Parking Equipment’s based in Dubai. It is one of the unique and  first parking manufacturing company in the entire Middle East. Today, this company exports its parking machines to various countries in the region and has deployed its solutions in over 15 countries. The products manufactured by the company are meeting the international standard and the facility is accredited with ISO 9001:2015. All products are CE certified and produced under the Swiss manufacturing license in the UAE.


On 15 June 2017, the  Omnitec Group invested in a new venture – Omnypark Management Services LLC, Dubai which is specialized in Consultancy, Design and Operating large car parks on BOT and revenue sharing basis in the UAE.


Today, the Omnitec Group has over 100 employees in 3 countries  and has expanded its operations beyond Middle East. Wilfred says, “I’m thankful to my team for their support and I give full credit to them for their dedication and commitment in achieving this success which makes us different than our competitors!”  


This journey of Wilfred Menezes from  a simple village to Corporate World has been not an easy one. Prior to proceeding to Dubai, Wilfred had to struggle in Mumbai staying at the Original St. Lawrence Club, Haines Road, Byculla. Incidentally, the club will be celebrating its centenary on 27 October 2018. In anticipation of the Original St. Lawrence Club celebrating its centenary Jubilee, it was renovated recently, among other members,  along with Casmir Menezes and his sons were one of the major donors towards its renovation and restoration works of the club. 


Wilfred has been known for his leadership qualities and organizational abilities. While in Dubai, along with other likeminded persons from Belle,  he was instrumental in organizing Belleans in the UAE through Bellevision and served as the founder President of Bellevision. Besides, he was also one of the strong pillars and  first Editor of the web portal www.bellevision.com.


Being generous in disposition, Wilfred has been contributing whatever he could to various charity and other noble causes. His human touch can be assessed by his broad smile and jovial nature. He would approach anyone and strike a conversation. 


Innovation and uniqueness has been the hallmarks of Wilfred Menezes. He celebrated his Golden Birthday with 16 of his friends who were born in 1968 and shared their birthday with him. The celebration was held at Lions Seva Bhavan, Moodubelle on Saturday, 28 July 2018 at 8 pm. This Golden celebration was appropriately named ‘Vintage 1968’.


 Wilfred is a family man. Being the eldest son in the family, he has been the binding force to keep the extended family united, happy and contented.  The patriarch of the family, Casmir Menezes, father of Wilfred is very proud of his children.


The profile of Wilfred Menezes would be incomplete without his own insight in various aspects of his life and achievements. 


1. At the age of 50, you have achieved quite an astounding success in life as an entrepreneur and businessman and your journey from the village to the corporate world is quite amazing. Before proceeding further, can you give your family background?


Let me introduce my family first – Casmir Menezes (Father) late Mercine Menezes (Mother), we are 5 children to our parents. 

Eldest sister-Prescilla Menezes married to John D’Cunha from Bondel, Mangalore now resides at Bangalore. They have two daughters -Joisy lives in the US and Dafney in Bangalore. 

I am second in the family. I am married to Reena from Shirva. We have 3 children – first son Renwil, daughter Reia and son Rewan. We all live here in Dubai.

Third, Dolphy Joel Menezes, married to Sarita and they have one daughter Cady, lives in Dubai.

Fourth, Clifford Richard Menezes, married to Vandana from Shirva/Muscat now lives in Toronto, Canada they have two daughters – Claudia  and Caroline.

Fifth, Ivan Rajesh Menezes, married to Sushma from Moodubelle they have one daughter Shaina. Ivan lives in Dubai and Sushma along with Shaina reside at home with Papa at Moodubelle.

“Family comes first, our family is our strength”, we love to live together and this is something special which is inherited from our parents! Irrespective of the options of living individually at our own houses, we love to live together under a single roof with our elderly parent wherein we compliment and pass on the family culture to our younger generation. 

Our family’s younger generation are very adorable and enjoy the culture of living together. We celebrate various occasions while we meet on our annual holidays at our home at Belle. We strongly believe happiness in living together which bundles up our joy and helps to ease the stress by sharing and caring!


Paternal Grandprents of Wilfred - Alex and Martina Menezes


From Left: Maternal Grandparents-Joseph and Dulcin D’Souza, Sister Precilla, Casmir Menezes and Mercine Menezes with Wilfred

Dolfy, Precilla and Wilfred


Wilfred’s mother - Late Mercine Menezes & grand mother Late Dulcine D’Souza, Dendoor


Mother’s Blessing on Wilfred’s Roce


Wilfred with parents & younger brother Ivan & niece Joiscy & Dafney


Wilfred with wife Reena


Menezes brothers family with Saritha, Reena & Renwil


Menezes brothers & Sister with Father Casmir Menezes


Wilfred Reena with elder son: Renwil, Daugter : Reia & son: Rewan

2.Where did you complete your education? How far did the education lay foundation for your future life?

I did my schooling from St. Lawrence Educational Institutions followed by technical education (E & C Engg) from Manipal. I acquired Masters (MBA) in International Business from the International University of Missouri, USA, Dubai Campus in the year 2001.


Education has definitely given me a strong foundation to prepare and build myself to face the corporate world. However, one has to constantly study and upgrade his knowledge to face successfully the challenges of the modern corporate world. 


3. After completing your higher education you proceeded to Mumbai. What did you do in Mumbai?

Finding a job in Mumbai for a new comer those days was never easy, I had to go through a lot of struggle and it took me almost 6 months to get the first job. My first company that I worked was based in Chembur where my position was Sales Engineer to promote L & T Test & Measuring Equipment’s to the institutions where I worked for 2 years. 


After gaining the initial experience I got a better opportunity in Andheri (Seepz) for a reputed Switch Mode Power supply manufacturer where I worked as a Senior Sales Engineer and then promoted as a Assistant Manager to handle sales at Pan India level with all the leading computer manufacturers such as  HCL, Wipro and others where I worked for a period of 3 years. While working for this company, I learnt a lot and especially I built some strong bonds with the company and my colleagues. Even today, after 25 years still we are connected with one another on our whatsapp group. 

4. While in Mumbai, you resided at the Original St. Lawrence Club. Can you share some of your experiences in the club?

After completing my education in native place,  I decided to move to Mumbai for better pasture in July 1989. Here starts the journey of my professional career at the age of 21 along with my cousin Aloysius D’Souza. It  was my first trip to Mumbai and we started our journey from Udupi to Mumbai on Canara Pinto Bus as this was the most convenient transport those days. Once we reached Mumbai (Sion) Aloysius brought me to the club and introduced me to make my registration as a club member where my father has his membership. 


Before coming to Mumbai, I had heard a lot of strange stories of Mumbai life. Hence, I was careful and bit vigilant in every step. On the other hand, living in a in club atmosphere where we had a mixed age group from different backgrounds for few days it was totally strange feeling at the age of 21.  But gradually, I understood the culture and rather it helped me greatly especially while I was preparing to apply for my first job. As  club members we had a lot of diversity as they were from different backgrounds, right from taxi drivers to cooks, mechanics, waiters, office staff, , etc. This helped me a lot to get the required exposure of Mumbai in few months time as they were really helpful caring. 


I lived in the Original St. Lawrence Club, for little over two years till 1991. It was a nice experience living at the club. I learnt a lot of new things which enabled me to become strong today. After living there for a short time, I was in love with the place because it taught me great amount of discipline to be better organized with the time in order to get adjusted to the living conditions of the club. During my stay, I had also served for one term as the joint secretary and also had an opportunity to be a part of our Club’s Platinum Jubilee celebrations.  


I still remember some of our senior club member’s (taxi drivers) who helped me during my initial days at the club life to attend my interviews in Mumbai. I used to consult them for the locations while I have to attend the interviews. They used to be my favourite navigators.  Especially, I would like to thank few of them such as Ligori’ab who had been a great support during my Mumbai days and a parental figure to me during my stay at the club. Besides Bhotam, Paul’ab, Jemma’ab and others for their guidance at all the times. 


5. What prompted you to proceed to Dubai? 

While working in Mumbai, I had the desire to go abroad. Hence, I was constantly looking out for better opportunities overseas on newspapers. One day, I was called for the interview at Bandra and after my second round of interview, the company selected me for the job.  After my selection, I called my uncle, Robert D’Souza who was working in Dubai at that time who also encouraged me to take up the assignment and not to look at the salary alone. At the same time one of my very good friends and ex-colleague, Ganesh Pai motivated me to take up this assignment and from there I never looked back and landed in Dubai on 24 April, 1994. I feel happy about my decision since this has given me a lot of opportunities where I have spent 25 years of my quality life.  


6. When did you think of starting your own business in security equipment’s?

After the global downfall of Computer and Telecommunication industries, Security industry was one which was on the fast growth. Hence, I decided to take it up as my profession and joined Philips distributor in Dubai 1996 which was one of the global leaders in security industry in those days. On the other hand, I always wanted to be different and believed in specialization. In this respect this job came to me as a blessing. Constant upgradation of knowledge and education process with Philips gave me a lot of opportunity to travel globally to attend trainings and seminars to improve my skills during these 9 years. This experience encouraged me to focus my business primarily into security systems and solutions.


7. Other than business, can you share your contribution in the foundation of Bellevision (UAE) and the bellevision.com website?

When I landed here in Dubai 1994 we were barely few Belleans living in Dubai and that too we were not in contact. Eventually, the number of  Belleans in the UAE grew over the years and our founder members took the initiative to contact all the Belleans and unite them under a single umbrella of “Bellevision” in year 2000. 


Along with our founder members, many of our senior members worked together to strengthen our unity which gave us an opportunity to celebrate many festivals and events together as a single family. I was also one of the founder President and well-wisher of Bellevision. I greatly enjoyed being together with fellow Belleans over these years.  


Similarly, we all worked hand in hand as a team to launch  develop the Bellevision website. I have also rendered my support as an editor at the initial stage of the website for few years. All these years bellevision website has been greatly handled and maintained by our web master Sigfred D’Souza who has been doing a wonderful job from its inception. Presently, Elias D’Souza with the support of others is managing the entire operation of Bellevision.com from native place.  


8. You have been considered as an ideal family man. How do you manage to keep your immediate and extended families united, happy and contented?

Over the years nothing has changed except the family size and our age. What we try to maintain is our same good old relationship which is inherited from our parents and we live simple as we lived before while we were little kids and enjoy the companionship.


Menezes Family

9. Recently you celebrated your Golden Birthday in a unique manner. What prompted you to plan and implement such a unique celebration?

While my family member’s decided to celebrate my 50thBirthday back home in July 2018, somehow I was not very comfortable as I never did such a formal function for myself. Somehow they managed to convince me. Then I started thinking how to go about it? Just a week before a thought came to my mind why don’t ask my close friends to join me on the stage so we can share joy  and make the day even more memorable to all and to multiply our joy.To my surprise within no time all the 16 Golden  Birthday celebrants responded positively to the call and many of them came from overseas just for the day to be a part of this celebration.

10.Your life and achievements are really amazing, exemplary and worthy of being followed by the youth of today. What is your message to the modern youth?

My message to the modern youth is to remain focused in what you intend to achieve in life and work towards it. Be prepared to accept failure and don’t give up your mission. Failures at times are obvious in the journey of success. Learn from your mistakes and don’t repeat them as success comes after you to overcome your failures, hence you need not change your direction.


Also Read:

Wilfred Menezes celebrates golden birthday in a unique way



Comments on this Article
CGS, Mangalore Wed, December-26-2018, 9:24
Wonderful write up about Wilfred Menezes his Omnitec group of companies.When I was in Dubai I had met many good friends at Bellevision programmes.Especially Wilfred, Ronald Saby, Elias,Ivan, Sigfred and many more.Congratualtions to Wilfred on his Golden Birthday.I am very proud of his achiements.May God bless him, his loving family and Omnitec group of companies.
Boniface D Souza, Moodubelle/Bangalore Fri, October-19-2018, 7:59
Congratulations Wilfy. We are proud of your achievements. Your simplicity and friendly nature is noteworthy.We will pray for your continued success in your future endeavor. May God bless you.
Stany J D Souza, Dubai, UAE Thu, October-18-2018, 9:48
Very interesting and inspiring journey of Wilfred Menezes, wishing you all the success in your future ventures. We are very impressed to read the article proud of your achievements.
Roshan Dsilva, Vamanjoor/UAE Wed, October-17-2018, 9:57
Very inspiring Story, congratulation dear Wilfred for your achievements, your simplicity and ever smiling nature always a real boost for us, may God bless you always.
Umesh Narayanan, Bengaluru / Dubai Wed, October-17-2018, 8:39
Wilfred Menezes name means to many of us, is a man just born with mission, vision, aspirations & accomplishment. For us he is more than a friend, whom we always see him with a positive frame mind throughout, with lots of energy, enthusiasm,, joy, an excellent party fellow. Also by nature one can visualise his simplicity, humbleness, down to earth, easy going character, & a complete family oriented fellow, carrying with an extraordinary smile, which keeps even the environment happy. I know Wilfy since 1999 as initially I met him with a common friend “Bhatmam”, in Dubai & since then I am somehow connected to Wilfy, his family & his many of his common friends to a surprise wherever I go, which reminds us “world being small (specially in UAE)
Umesh Narayanan, Bengaluru / Dubai Wed, October-17-2018, 4:00
Me & Wilfy did MBA in the same University during 2000-2001 & I still remember Wilfy was not so regular to classes, but still he could able to secure better marks than many of us in the final exams, which just displays a person’s calibre & lesson to students that practical experiences counts more than any theoretical study, specially in Master Degrees exams. Later when i got into Banking, as a Corporate lender, & when I learnt that Wilfy was Into his own business, within no time, apart from, we being friends, i connected him as his Banker & developed Banking relationship, where i could guide/ help him to the best of my knowledge on Banking . Their are lots of golden moments we all shared with Wilfy & his family in Dubai as well as in Mangalore & one such memorable event is the evergreen “Vintage 1968” gathering which will stay into our minds for long time to many of us. My hearty congratulations to Wilfy for his amazing success story & I am happy that somewhere down the line even i was also a part of his lovely story. May God blesswith lots of happiness, good health, wealth & prosperity for him & his family & remain as joyful as he is by nature throughout his life.
Ganesh Pai, Mumbai Tue, October-16-2018, 9:34
Dear All, I Ganesh Pai, am taking pleasure and very lucky to have a friend like Wilfred. He was a Go Getter and always wanting to do something different but also fast. Therefore he was always on his toes and updating himself regularly. We both spent a very short time period of 3 years together but these years were quality time spent. We really bonded very well. A very important gesture of his which makes him stand apart from others was His Belief and Faith in the friends he has been associated with. I want to make it a point to say that when Wilfred decided to start his business, he first called me from Dubai and said Hi, Pai, I am embarking on a new Endeavor, a new business, for which I see and feel that You should join me and I offer you to come here and work with me together and I know you are one person whom I can depend upon. Yes Friends these words still echo and finally its destiny. But it s not just destiny for Wilfred, it was his hard working attitude, his determination and his Team building quality which has taken him up soaring High in his Career and Business.
Ganesh Pai, Mumbai Tue, October-16-2018, 9:27
(continue...) Never to forget the day I My Wife Archana spent with Wilfred and his Family in His House in Dubai, the warmth, the affectation given to us is Unforgettable and it was a honor to spend this quality time with Wilfred from his Busy Schedule. Wilfred, Your Achievements have made even my Family Proud and We wish that you continue to execute this God s Wish of Excellent Service to the Society, your Colleagues , your Employees , your Family and all your Friends through the path of your Growing Business. May God Bless You all and Bless Us All to be associated with you for Many More years to come.
Godwin Dsouza, Moodubelle Tue, October-16-2018, 7:57
Deighted to read your success story, Wilfyam! You are truly an amazing personality! You are a man with vision, a man on mission, truly an inspiration to many. May you grow and reach the stars!
Rakesh D souza, Moodubelle Tue, October-16-2018, 12:09
Dear Wilfy, No matter how big a crowd may be, a person like you always stands out because of your simplicity humbleness. Your achievement is the result of your efforts. You are the true example of a leader. My friend I wish you all the best for your future, attain new heights achieve every success in your life.”Dreaming is something everyone can do. Working for those dreams
Sudheer Kumar, Udupi/Charlotte NC USA Mon, October-15-2018, 11:33
Congratulation on your remarkable achievements Wilfred ( Wilfy) .Having vision is the most important aspects in the life but with ups and down that you may have encounter along the path you travel to achieve it is awesome .,it couldn’t have been possible without your dedication and hard work ., very proud of your accomplishment and goodluck and wish you many years of great achievements.
Francis J Saldanha, Moodubelle / Bahrain Mon, October-15-2018, 11:10
Success is not accident, it is hard work, perseverance, learning, studying, sacrifice and most all, love of what you are doing. Well done, one of the few proud and successful Bellians in the corporate world. Congratulations! Dear Wilfred Menezes.
Flavy Dalmeida, Dubai Mon, October-15-2018, 10:49
Congratulation Wilfread!!!!!!! I know Wilfread from 90 s when he was working for first company in Dubai since I was in the construction field since than how he has put his full effort and hard work to come up to this stage is amazing. Hard work always paid off on time. Once again I wish you all the very best for the future keep rocking.
SYDNEY DSOUZA, UAE Mon, October-15-2018, 9:44
As part of Omnitec Family would like share few words. You are a perfect boss, leader, mentor and you always believe in working by means of using free mind. You simply know when to lead our team and you never fail us by giving out your perfect performance as a boss. We are so proud of you. Wishing you even greater success in future with your profession and happiness in family life.
Prasanth Padmakaran, Dubai Sun, October-14-2018, 10:01
I m part of omnitec family and Sir has been truly the captain of the ship and the most hardworking person in the company. No wonder he achieved all this from a humble beginning.He is a visionary Leader and he is very clear about his next 10 years and he has been constantly ticking all those do list to get there. I feel very privileged to closely associate with him in many projects and I have learned a ton for him. May God bless you with good health and I m sure you will do the rest to take Omnitec into further heights. Respect, Prasanth
Dr. Marina Govias, Dubai Sun, October-14-2018, 8:15
Superb Wilfred I am highly blessed to be your dentist ..you are such a great personality yet humble and simple ... May God bless you and your family always. ... By the way Belated hitting the Half century birthday bet you had a fab time as you had so many of your friends celebrating their bday along with you .. Where are the sweets for hitting 50
Fr Clement, Moodubelle Sun, October-14-2018, 8:14
Dear Wilfred congratulations.I read your success story from humble beginnings to Himalayan heights.You are a jewel of Moodubelle.Every adjective that is attributed to you is true.Dr Eugene has depicted your personality truthfully. St Lawrence Parish is proud of you. Though you are great you haven’t forgotten the simple people around you which you have manifested during Golden birthday celebration. Again congratulations God bless you and your family
Valerian Lobo, Fair Haven, Thirlapalke Sun, October-14-2018, 7:09
Glad to read about Wilfred s success story in Bellevision. The most important thing I like about him is that, Even though he is successful business man he is very simple, humble and down to earth person, very affectionate towards all. Wishing you greater success in your future endeavors.
Louis Alva, Kattingeri, Moodubelle Sun, October-14-2018, 5:15
Wilfy, It was really nice to read about your life Journey. No doubt... you are dynamic leader, professional entrepreneur n nice person too. As my classmate and close friend...I wish you more success n blessings in your professional field and in family life too. Stay blessed n keep smiling always..!
Veronica Alick, Moodubelle/ New Delhi Sun, October-14-2018, 5:13
Congratulations Wilfy. Yes your dedication and professionalism paid you well. Really you are a great role model to all the youth .Your smile makes everyone comfortable and you can be approached easily. Keep it up. Our best wishes to you all...Veronica n family
Geanette Dsouza, Mangalore Sun, October-14-2018, 5:09
I am proud to know Wilfred and Reena very closely and they both are truly humble people even though they have reached heights. I congratulate them and wish them the very best in all their ventures.
Ivan Sequeira, Moodubelle Sun, October-14-2018, 3:36
Wilfred Menezes, definitely a very bright shining star of our generation from Moodubelle. In spite of being successful entrepreneur, his feet are firmly on ground. A wonderful human being with unique qualities and always striving to unite people. Very proud of your accomplishments brother. Continue and best wishes for future. Liked the vintage photo collection.
Ronald Sabi, Moodubelle Sun, October-14-2018, 1:39
Wow! Extremely pleased to read about my buddy Wilfyam! Certainly he is a great achiever, loving, affectionate and disciplined personality. He is a strong personality and focused towards modern day challenges in business. I have seen him talking and expressing his opinions in international forms. He has an unique ability of conveying facts in a convincing manner. Im even more proud because he is from our home town and an inspiration to all of us. Keep it up Wilfred!! Wishing you even greater success in future with your profession and happiness in family life.
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