Muvi.com launched as an online database of Indian movies across languages

Media Source

02 July 2011: Muvi.com is launched as an online platform committed to bringing the most complete information on Indian movies across languages to movie lovers in India and aims at being the largest database of Indian movies.  The website was launched a couple of weeks back with a database of 5000 movies, and since then has been adding significantly to the number by the hour. In just couple of weeks it has attracted noteworthy traction of around 200 unique visitors per day.

 

According to the company, presently, there are no movie database sites in India and all movie websites in India are centered on gossip and page 3 news. Anshuman Das, co-founder, Muvi.com said, “Though, in India, there are several movie related websites, but there is no comprehensive source to find movie information such as New Trailers or posters, information on old movies and the list of upcoming movies of a star etc. Most existing websites do not have structured data on movies like their western counterparts IMDB, Flixster and RottenTomatoes”

 

Muvi.com also offers a median review on the latest releases through aggregating and averaging the reviews of all prominent movie critics, and movie related messages from Facebook friends and Twitter using a proprietary ‘Social Relevance’ technology that taps into movie related messages on Facebook and Twitter, and captures overall essence of people’s reaction to the substance of a movie.

 

Elaborating on the product strategy, Sanjib Parida, co-founder, Muvi.com said, “In a world where the collections over opening weekend decide the fate of a movie, drawing fringe viewers to theatres is vital for production houses. Surely, critic review and peer opinion are two big influencers for these people. Muvi.com is also a platform for movie production houses to publish their contents and create a public tend towards it.”

 

“What’s more heartening is the industry response. We have spoken with more than a few industry veterans and senior executives from major production houses. The promise that Muvi.com holds has exalted their interest and all have reacted favorably. They are keenly interested in the development of the product,” added Anshuman Das.